Perfect your spring 2021 makeup looks with these 9 bold beauty brands

Even if we aren’t out of the clear from Covid, spending time outdoors responsibly is something to get excited about and so are spring beauty looks! Everything is extra so far in 2021 and we predict spring makeup looks will be bold and loud as people emerge from an especially hard winter.

Start experimenting with your favorite looks now and get inspiration from these 9 Black-owned beauty brands.


Pat McGrath

Pat McGrath was recently the first makeup artist to be named a Dame Commander of the Order of the British Empire for her contributions to fashion and diversity. Her big break was doing the makeup of Soul II Soul’s Caron Wheeler. McGrath’s new Divine Rose II collection is inspired by the blooms and flowers that come with spring.


Mented Cosmetics

Nothing says spring like a fresh, natural, bare look. Mented Cosmetics is where you want to go to find a true nude, no matter your melanin. Their foundations and lipsticks include Brand Nude, Dope Taupe, and Foxy Brown. 


Juvia’s Place

Bright hues and rich pigments inspired by Africa are the driving force behind Juvia’s Place cosmetics. Nigerian-born founder Chichi Eburu started the line in 2014 after selling beauty tools to raise money. “We are a colorful people,” she says. “Our makeup should reflect the richness of our culture, our beauty, and our history.”

Black Girl Sunscreen

It’s true: more melanin does NOT protect you from sunburn, melanoma, and premature aging. Even if it did, don’t let the sun’s rays steal the shine from your skin. Black Girl Sunscreen protects skin from the sun, nourishes with jojoba and avocado, and doesn’t leave a white residue on brown skin.


Ace Beaute

Founded in 2015 by Niye Aniekan-Attang, Ace Beaute was initially known for their false eyelashes but expanded into makeup palettes. The bold colors are meant to inspire fun and experimentation, which is what a new season is all about.


Uoma Beauty

Uoma Beauty hit ULTA shelves with a debut of 51 shades of cosmetics. That’s 51 bold colors from which to create your perfect, bright spring palette. Why did Uoma’s founder Sharon Chuter go so big? “I wanted everyone to be able to find something for themselves in our tribe,” she told Forbes.

Coloured Raine

This brand’s Juicy Boost line includes an umbrella for April showers, and the bright colors draw inspiration from May’s flowers. Brooklyn-born Loraine Dowdy left a successful career to achieve her dream of starting a cosmetics line that promotes fun and self-expression across racial, ethnic, and age lines.


Danessa Myricks

Self-taught Danessa Myricks pushes the envelope with her line, whose products are not meant to be on only one part of the face. The most gratifying part of her job is the love that comes her way from people ignored by major beauty brands.


Prime Beauty Cosmetics

Everyone with Caribbean blood — or just people who love the sea, sun, and sand — can get inspired by Prime’s Island Gyal eyeshadow palette. Bajan, Dominicana, Trini, Rum Cake, and Dulce de Leche are just some of the pop-worthy colors by this brand, which makes beauty for women of color primary, not secondary.